Placer Title Blog

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Welcome to the Placer Title blog! We love to use this space to share helpful knowledge, industry trends, marketing tips and local news that we think our customers and friendly neighbors will find useful. Subscribe to our feed today.
In the Housing Market, it’s 2022, Not 2008

In the Housing Market, it’s 2022, Not 2008

It’s hard not to notice that the historically hot housing market of the past two years is in a transition period. With interest rates rising, fewer people are buying houses, and prices are increasing at a slower pace. Understandably, when people hear this less than positive news, unhappy memories...

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Don’t Panic, Plan Your Marketing Strategy

Don’t Panic, Plan Your Marketing Strategy

Like all of you, the Placer Title team is keeping a close eye on all the latest news and speculation on the future of the housing market, which may be heading for a cool down or at least a stabilization. The Federal Reserve raised interest rates in March for the first time since 2018 and signaled...

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How to Turn a Bad Review into an Opportunity for Your Team

How to Turn a Bad Review into an Opportunity for Your Team

February is the perfect time to ask your satisfied customers to show you some love by leaving you an online review. However, since we’ve talked about that issue before, we wanted to use this space to talk about the negative side – literally – of gathering public customer feedback. A bad review can...

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Animal House Isn’t Just a Movie for Today’s Buyers

Animal House Isn’t Just a Movie for Today’s Buyers

As you know, November is all about giving thanks. While the Placer Title Company team is grateful for our customers and colleagues every day, we thought we’d focus this blog on something else many of us appreciate...pets! That’s right, pets have always been beloved members of families across...

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3 Cyber Scams To Be On the Lookout For This Fall

3 Cyber Scams To Be On the Lookout For This Fall

We’re a little early, but Placer Title Company is committed to doing all we can to get the word out: October is Cybersecurity Awareness Month. This topic – which, yes, includes the fight against wire fraud – is especially important in real estate and is one we talk about frequently in our...

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Our Customers Can Always Rely On Our Expertise

Our Customers Can Always Rely On Our Expertise

When working with Placer Title Company, our customers know they are getting a title and escrow partner they can trust along the way. Part of getting the job done for you means being committed to the education of title and the real estate process as a whole. We even have a complete online library...

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