Placer Title Blog

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Welcome to the Placer Title blog! We love to use this space to share helpful knowledge, industry trends, marketing tips and local news that we think our customers and friendly neighbors will find useful. Subscribe to our feed today.
How PTC Can Support You in the Current Market

How PTC Can Support You in the Current Market

What’s happening in the housing market right now? If you’ve been reading the news lately, it’s hard to miss the daunting headlines about the housing market. With interest and mortgage rates on the rise, many buyers are being pushed out of the market. It doesn’t help that the prices of homes are...

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4 Reasons Why Your Business Should Stay Hot This Summer

4 Reasons Why Your Business Should Stay Hot This Summer

Don’t get caught up in the moment. It’s still a great time to be in real estate – or to be looking for a home. Yes, there’s plenty of talk of a summer slowdown, and some of us already feel a squeeze. However, inventory is up, and there’s still plenty of buyer demand out there – despite rising...

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No Summer Vacations for Wire Fraudsters!

No Summer Vacations for Wire Fraudsters!

It’s been an issue for years now, and since the pandemic started, it’s gotten even worse. Wire fraud attempts targeting real estate continue to rise, and with it, thousands of dollars are lost to these scams each year. The Placer Title team is grateful for those continuing to raise awareness...

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In the Housing Market, it’s 2022, Not 2008

In the Housing Market, it’s 2022, Not 2008

It’s hard not to notice that the historically hot housing market of the past two years is in a transition period. With interest rates rising, fewer people are buying houses, and prices are increasing at a slower pace. Understandably, when people hear this less than positive news, unhappy memories...

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Don’t Panic, Plan Your Marketing Strategy

Don’t Panic, Plan Your Marketing Strategy

Like all of you, the Placer Title team is keeping a close eye on all the latest news and speculation on the future of the housing market, which may be heading for a cool down or at least a stabilization. The Federal Reserve raised interest rates in March for the first time since 2018 and signaled...

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How to Turn a Bad Review into an Opportunity for Your Team

How to Turn a Bad Review into an Opportunity for Your Team

February is the perfect time to ask your satisfied customers to show you some love by leaving you an online review. However, since we’ve talked about that issue before, we wanted to use this space to talk about the negative side – literally – of gathering public customer feedback. A bad review can...

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