When it comes to marketing to your audience, don’t overlook the value social media can play as you’re creating real-life connections. At Placer Title Company, we know it’s not time to play ball yet, but home runs never go out of style. How can you swing for the fences, like the Giants, A’s or the River Cats, when it comes to building relationships? It’s easy for your customers and friends to like a post on Facebook or follow you on Twitter, but how do you convert those clicks to customers who are invested in your business?

Two ways to up your social media game are building your email database and converting online connections into real-life relationships. Both these tips can help you round the bases, slide into home and put a checkmark in the winner’s column.

Building your email database

Your first step in building your email database is understanding why consumers choose to subscribe. There are many reasons, but some of the most important are deals and discounts, company news and links to valuable content concerning your brand. Ensuring your emails are worth your customers’ time and attention should be a top priority.

Opportunities for your clients to opt-in are essential. These CTA moments should be easily found and offered on a consistent basis. This is an excellent time to give your soon-to-be subscribers a hint of what you offer in your emails. Let them know why you are a “must-see”. Give them a first look at your best content as incentive to hit that subscribe button.

Creating real-life relationships from online connections

The extra effort you make to connect with your customers through real-life opportunities can be more than just wishing them a “Happy Birthday” on Facebook. Send them a sweet birthday card or a heart-felt text. That extra effort will surely be appreciated.

Reminding people they are important to you keeps them coming back because you are invested in them. At Placer Title Company, we are invested in you and realize that technology is crucial! You increase and support your customer base when it’s used to its full potential.

We hope you find these tips helpful and can’t wait to hear from you in 2021. Remember the Placer Title team is the partner you can trust for your closing and escrow needs. Share your successes on our Facebook page so we can celebrate with you.