Let your customers love you back with online reviews

Online Reviews
Fri, 02/22/2019 - 3:28pm

Thanks to the vision of our beloved late founder, Placer Title Company has always focused on delivering the best customer experience possible. It was Leo French’s mission to always treat clients and partners in a very special way, so that Placer Title Company, “would gain a reputation as the cream of crop—the best in the business.”

Leo certainly saw that dream come to fruition and it’s the customer promise the entire Placer Title Company team continues to accomplish today. Doing everything we can to be the experts you need and the partners you can trust has truly been what has driven our company since Leo started Placer Title in 1973 with only two offices – one in Auburn and another in Roseville.

We know and appreciate that lots of our new clients have found us through customer referrals over the years. All of us in real estate understand how important reputation is in this industry. In today’s market happy customers could mean more to you than ever before.  We’re talking about the opportunity to turn your hard work into positive online reviews. We’ve all heard that businesses need online reviews the last couple of years, and recent research backs that up. Almost everyone reads them and 84 percent of people trust online reviews as much as their friends’ recommendations.  

Here are some other interesting statistics:

  • 95 percent of people 18 to 34 read reviews for local businesses and services. *cough, millennials, cough*
  • 80 percent of that same age group have written an online review.
  • Comparatively, 41 percent of people older than 55 have said they have written a review.
  • 57 percent of people will only use a business if it has four or more stars.

You might be thinking, “Well, isn’t it awkward to ask customers for their review of my work?” The simple answer is no. People are asked to review just about everything, you’re not going to be an extra burden. In fact, people like sharing their experience. Fifty-nine percent of consumers have written reviews on local businesses and only 14 percent of people said they would never give their opinion that way. Devise a plan to ask for reviews. Let your customers show you some love. You could ask them before they ever leave the building. If that’s too forward, ask via email in a nice thank-you note a few days later. You could even revise your email signature from time to time to ask for reviews.

Put yourself out there, you may be surprised by the results. And of course, if you’d like to thank us for this advice – and our hard work over the years – you could leave us a review on Facebook or Google. Let us, and our future customers, know how Placer Title Company “stood out above the rest” for you. Thank you for trusting us for more than four decades. Reach out to your Placer Title experts anytime you need a closing and escrow partner for your residential, commercial or agricultural transaction.